I was responsible for developing a new innovative men’s footwear brand for P.J Klerx called momium. For the footwear part I choose to reintroduce the infamous Califlex construction. I was also responsible for creating an entirely new brand identity and visual concept. Surrealism has been the foremost inspiration of momium in every aspect and was especially noticeable the first editorial shot by photographer Sharieta Berghuis

footwear design | brand-dna | art-direction 

2015 - 2017