momium footwear

I was responsible for developing a new innovative men’s footwear brand for P.J Klerx called momium. For the footwear part I choose to reintroduce the infamous Califlex construction (where the up- per is glued over the outsole). This reduced the amount of glue usage by 90% and allowed the outsole to be replaced. I also created an entirely new brand identity and visual concepts. Surrealism has been the foremost inspiration of momium in every aspect and was especially noticeable the first editorial shot by photographer Sharieta Berghuis

footwear design | brand-dna | art-direction 

2015 - 2017