I was responsible for developing a new innovative men’s footwear brand for P.J Klerx called momium. For the footwear part I choose to reintroduce the infamous Califlex construction (where the up- per is glued over the outsole). This reduced the amount of glue usage by 90% and allowed the outsole to be replaced. I also created an entirely new brand identity and visual concepts.
footwear design | brand-dna | art-direction
2015 - 2017