I was asked by a private label company to create a new sophisticated luxury women’s footwear brand. After market research we found out that the brand needed to be steered into the direction of combining fashion with luxury creating: “Modern Elegance” I set brand goals and directed the brand’s atmosphere and logo based on big luxury / fashion houses. Next to that I directed the photoshoots and marketing probs.
art direction | marketing | brand-dna
2018 - 2019